Press Releases

The Jenal Project

(August 2005)

The JENAL project: Marketing opportunities for potential partners

PR Projects has been retained to handle media relations for JENAL, a 21st century replica of an elegant traditional 1800’s Dutch Klipper offering 1400 sq ft of luxury living which will be visiting the European arena. The purpose is to create for its owners, marketing consultants Alan Arnold and Jennie Medway, a spectacular live-aboard craft using some of the finest equipment and interior fittings and furnishings available. 

JENAL is, as far as we know, the first replica of its kind, a design which provides spacious dimensions: 75ft /23m long x 15.7ft/4.75m wide. August sees the construction start in Holland with the cutting of the steel by CAD techniques. 

Traditional outside: modern interior. The interior fit-out will start in the UK at the beginning of 2006. JENAL is to be fitted with the best and latest equipment including many unusual features e.g. twin transversely mounted engines, automatic lowering wheelhouse, 2 spud legs, a hydraulically lifting apparatus disguised as the 7m mast. JENAL will be an energy-efficient lifestyle floating home with sophisticated hi-tech fitments, air conditioning throughout, leading edge bathrooms and kitchen, paneling and cabinets made from 100-year old Chinese hardwoods, all under the expert eye of interior designer Anne Hatton.

JENAL will be moored in a prestigious central London location for up to one year and will provide a marketing opportunity for all who are involved. We have a media campaign planned to cover the creation and fitting of the Dutch Klipper and are inviting suppliers of the finest fittings to provide their product. They will become our ‘commercial partners’ (several top brands are on board already, eg 3M insulation throughout the hull)

In return, our suppliers will be included in the ‘publicity machine’, which could give a boost to their own PR plans for 2006/7. The activities are: 

• Media relations programme to include general interest national media, TV, supplier specific and marine media (inc. a major feature in Motor Boat Monthly and Channel 5’s ‘Build a New Life’ in ‘06) 

• Internet: website www.jenal.co.uk is updated daily and includes a portal to JENAL’s commercial partners’ websites.

• JENAL will be available to commercial partners as a totally unique venue for corporate events from mid-2006 for corporate entertainment, product launches, dealer/sales events, meetings with key clients, etc.

• JENAL will be exhibited at UK and overseas shows and exhibitions eg 2007 London Boat Show plus other shows/exhibitions throughout Europe.

From Shirley Barnett, PR Projects, Penfold House, Brent Street, NW4 2EU Tel. 0208 202 7821
On behalf of: Alan Arnold, AMACO International, Integrated Marketing Strategies, Station Road, Berkhamsted, Herts HP4 2EY Tel. 01442 863200 or 863300 Mobile: 07768 166065